
GOING GREEN IN THE
ALABAMA SOUTH
Brand Design Refresh | Dry Creek Hemp
A NEW LOOK FOR HEMP
Dry Creek Hemp is a local farm to Alabama that specializes in the production of a wide range of high-quality hemp products. From their website, it is evident that they aim to showcase the versatility and potential of hemp. However, some people may be put off by the association of hemp with certain stereotypes, such as the "stoner" culture. While there is nothing inherently wrong with this association, it is important for the brand to consider how it may be perceived by a wider audience. By presenting a more polished and professional image, Dry Creek Hemp can better demonstrate the quality and potential of their products, and help to improve the public perception of hemp as a valuable resource.
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As part of the brand refresh for Dry Creek, the website was also redesigned to ensure that it was responsive and visually consistent across various viewports, scales, and devices. To ensure the integrity and professionalism of the brand, this study focused on the breakpoints of a standard laptop and iPhone screen to demonstrate the website's versatility.